Everybody you speak to agrees on this single point, business dealings where there is a win-win situation is best for all parties. Why even mention it when it is such a basic fact? Some of the situations occurring on the web are not necessarily win-win situations.

Example is that of some of the affiliate situations, which are more often than not win-loose or loose-loose situations. Some of the behavior of search engines has been win-loose and loose-loose behavior as well. As the web matures and e-commerce matures, only win-win e-commerce and web solutions will survive. Those business that engage in or are trapped in anything else will not survive to become long term players.

Long term successful e-commerce solutions will have to engage in win-win transactions with their online customers and with their online partners (if they have them)

Cyber Horizons are only interested in partners who think along these longer term lines, with both the customer and with us.