The first consideration for a retailer expanding to the online environment is, going it alone or find a partner? There are benefits and drawbacks to both situations. If you are thinking of going it alone, this is what you must keep in mind.

Firstly the positives :-

Retain total control of the process.

Can control brand image and brand consistency.

Not splitting/sharing of profits or customer base.

Easier integration with in-house systems.

The possible drawbacks include :-

Large cost involved in development.

Lack of in-house skills.

Loss of focus from mainstream business.

Higher risk of failure.

The path of retailers developing their own in-house e-commerce solutions can be very rewarding. For some retailers, they will find this the best option, for other retailers an online partner represents a better option. Each retailer must make their decisions on whether to go it alone or not. Along with the above considerations, a retailer should keep in mind their primary goal in creating a successful e-commerce enterprise.